What is SEO?
Search Engine Optimisation, more commonly known as SEO, is a methodology of strategies, techniques and tactics used to obtain a high-ranking placement in the search results page of a search engine (SERP) in order to appear above competitors websites and in doing so, attract more targeted search engine traffic.
SEO is not a single method, but a set of different techniques that experts use to obtain better search engine rankings for their clients websites. SEO is carried out on a monthly basis so that a website can organically build its ranking within Google and other search engines through on-page and off-page SEO techniques.
SEO is the most popular, cost effective, and easy way to attract more people to your website and this makes it essential for every website owner to implement on their website.
Why do I need SEO?
- Get increased, free targeted traffic to your website.
- Increase your conversion rates.
- Achieve a better ROI than traditional advertising.
- Increases the Page Rank of your website. This means Google will place it higher in the search engine results page.
- Your competitors are doing it.
- SEO makes your website more user and search engine friendly.
Business owners from all over Ireland and the UK have now recognised that a higher ranking on Google’s search engine results page means better results for their business through increased traffic and by increasing their customer base. It is now more important than ever to achieve and maintain a good search engine ranking.
Whether you are just starting with a website or if you have an established online business, we can improve your ranking on all the major search engines. We strictly adhere to the guidelines of these search engines when optimising our client’s websites. The methods we use are industry “best practice” and have proven to be effective in all of our projects.